Storyteller chronicling inspired ideas

I thrive at the intersection of ideas as a researcher, writer/editor, and project manager.

Currently, I collaborate on a few digital platforms. I am research scientist/manager for the American Communities Project based at Michigan State University, where I study and elevate trend research. I am also co-founder and co-editor of two publications: The Well, a nutrition and wellness newsletter on Substack; and Well-Schooled, the site for educator storytelling. I am a Certified Brand Strategist and Certified Platform Strategist via Section.

I am the author of two novels, The Moral Tango and The Style Whisperer.

Previously, I held writing and editing roles at The Christian Science Monitor, ABC News, the National Association of Independent Schools (NAIS), and Campaigns & Elections magazine.

At NAIS, I launched and oversaw the organization’s thought-leadership blog, Independent Ideas. I wrote much about creativity, mindfulness, sustainability, and diversity. At the Monitor, I was a national news editor and lead editor of a community journalism project, Patchwork Nation, examining political, economic, and cultural trends in the US. At ABC News, I was part of the “Good Morning America” digital team, where I wrote about popular culture, including wellness, music, and books.

I earned a BA in media studies and political science from Penn State University and an MPA from New York University.

Contributor to:

How can I help you craft and elevate your work?

Research

Allow me to assist you with project research and development. I excel at locating hard-to-reach information and people, finding creative talent, interviewing, dissecting trends, and making meaning with narrative and numerical data.

Write + Edit

Let me help meet your writing needs, whether that's for long-form articles, pithy blog posts, or résumés, grant proposals, PowerPoint presentations, newsletters, social media posts, etc.

I'll also revise, tighten, punch up, and/or correct your copy so it shines with clarity, compassion, and authority.

Build a Brand + Platform

I'll work with you to showcase your unique image, voice, expertise, and value, including packaging content for your audiences and amplifying work on various media channels.

 

“Not only did Ari greatly enhance the pieces that I had developed, but she helped to refine and improve my writing style. Because of Ari, I am a much better communicator, and I have much greater confidence in my ability to communicate through written words.” — Gabriel Lucas, Principal, 12M Recruiting

Available Now!

The Style Whisperer

Branding. Styling. Events. That is all Claire O'Donnell has known for the last decade. Coming down from her newlywed high in the midst of a pandemic, Claire returns from her honeymoon with the news that she is being let go from the prestigious event firm she’s called home for most of her professional life. When her life starts to unravel, she turns to the friends who have been there for her since elementary school: Lisa Mandel and Emily Eisman. These are Claire’s ride or die friends. The friends who have been there for all her most important moments. They’ve been there for the good, the bad and most definitely the ugly. Navigating a new career path and married life all while looking fabulous isn’t easy. But with the support of Lisa and Emily, Claire might be able to see what they’ve seen all along: her strength and resilience in the face of any challenge. Join Claire, Lisa and Emily as they cheer each other on through life, love and fashion.